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Speaker · Trainer · Coach

Culture isn’t a mood.

It’s a score you can change.

Peter Greedy is a learning and development expert for individuals, leaders and teams — and the creator of the Workplace Culture Index. Start by measuring where your culture really sits, then build it with coaching, leadership development and team building training.

12 x  5 Star Google reviews

Optician Awards finalist
2022 & 2024

20260913_141712423_iOS 1.jpg

Connection | Contribution | Contentment

Keynotes, workshops and coaching for leaders and teams across the UK.

Optometrist, BSc (Hons) MCOptom

Accredited Professional Coach (AC)

Belbin Team Roles Practitioner

Certified Resilience Practitioner

Ikigai Life Coach

PhD student — coaching psychology

Most leaders sense their culture. You can measure it, in minutes, for free.

Imagine a world where we went to work to destress, grow, be creative, and have some fun along the way.

The Workplace Culture Index (WCI) is where that starts.

Creating a great workplace through fantastic leadership, trust and belonging is Peter’s passion.

The WCI programme is a simple 3-step process:

  • Assess - your team/employees complete the WCI

  • Analyse - together we review results and plan

  • Activate - you implement an improvement process

Confidential to Peter alone — your result is emailed only to you.

Part of Peter’s PhD research in coaching psychology.

Take it as an individual, team, department or whole organisation.

Your culture score

/ 120

?

100+

 great culture

 needs urgent work

​<50

Illustration of the WCI scoring range. Take the questionnaire for your own result.

01

Answer the questions

Score the patterns of behaviour you actually see from leaders and colleagues — for one workplace, past or present.

02

Get your score out of 120

Over 100 signals a great culture. Under 50 signals a culture that is costing you people and performance.

03

See strengths and weak spots

Your results indicate which cultural and behavioural aspects are strengths and which need work.

04

Decide what to do about it

Keep it as a free benchmark, or work with Peter on a plan of improvement through training and coaching.

Find the right starting point

Start where the problem actually is

Courageous, curious, compassionate conversations that take a deep dive into values and beliefs — delivered as coaching, workshops or keynotes.

Why Peter?

A practising healthcare professional who became a coach — not a coach who read about work

Peter has extensive leadership experience in primary healthcare practice and the corporate world. As an accredited coach and leadership development consultant he helps people become their most authentic, autonomous, aligned and aware selves — and he is studying psychology, social science and neuroscience alongside a PhD in coaching psychology.

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He also writes and speaks openly about his own story — leaving a high-control religious group, years of counselling, and rebuilding an authentic life. That’s the honesty clients say they feel in the room.

Accredited and evidenced

  • Optometrist, BSc (Hons) MCOptom

  • Accredited Professional Coach (AC)

  • Belbin Team Roles Practitioner

  • Certified Resilience Practitioner

  • Ikigai Life Coach

  • PhD student — coaching psychology

  • Finalist: Optometrist of the Year, 2022 & 2024 (Optician Awards]​

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Influenced by the work of Brené Brown, Daniel Kahneman, Susan David, Adam Grant, James Clear, Simon Sinek, Gabor Maté and Malcolm Gladwell.

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Read Peter’s full story

15 x 5 Star Google reviews

2×

Optometrist of the Year finalist

In their words

What clients say after the work is done

5.0                         Google reviews

“Peter has a very calm and warm approach in his coaching. What I find particularly amazing about Peter is how pro female he is. It’s not often you find male coaches that understand the nuances for females in the workplace. Peter addresses this fabulously. And he has a great coaching skill set. Highly recommend anyone to see Peter for expert coaching.” (Dr Pretty Basra)​
"Learning with you Peter was engaging, thought-provoking and genuinely practical. You challenged me to reflect on my values, emotional intelligence and how I communicate with my team and patients.
I came away thinking differently about how I lead, listen and ask the right questions. A fantastic learning experience that I would highly recommend others to attend your courses. I for one will be attending again as one can’t work on mindset in just one session. It has to be revisited again and again." (Mohamed Ayyaz Kasmani)
"I have had the pleasure of working with Peter for many years and cannot recommend him highly enough. He has presented for Oxfordshire Optometrists on numerous occasions and always receives outstanding feedback. Peter has also worked closely with the Oxfordshire LOC committee, delivering bespoke coaching on leadership and resilience. He is incredibly engaging, knowledgeable and has a wonderful way of making even complex topics enjoyable and easy to relate to. Every session with Peter is insightful, energising and genuinely valuable. I always look forward to working with him and would wholeheartedly recommend him to individuals, leaders and teams alike." (Hayley Brunsden)
"Peter led an excellent, interactive CPD session on high-performing teams for us. He encouraged thoughtful discussion and shared practical insights we could apply in our own teams. An engaging and valuable session—thank you, Peter!" (Roma Malik)

Some of Peter’s clients and collaborators

For the optical profession

He’s stood where your practice team stands

Practice teams

Belbin workshops and team development built for busy clinical environments.

Peter is a practising Optometrist (BSc Hons, MCOptom) and the founder of Coaches and Mentors in Optics (CaMiO). For practices and suppliers he delivers training from an introduction to optics through to CPD accredited articles and workshops — plus keynotes such as High Performing Practice Teams.

Industry stages

Talks delivered for optical audiences and events across the sector.

CPD accredited

Articles and workshops for continuing professional development.

Before you enquire

The questions people ask first

Still unsure? The free discovery session exists precisely so you can decide without committing.

Courageously curious?

Measure the culture Then change it

Take the free Workplace Culture Index, or book a free 1-hour discovery session to talk through coaching, team development or a keynote for your event.

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